Here we explore the many benefits of adopting customised safety workwear – both from a protective and promotional viewpoint and look at what key things to consider when choosing garments for your workforce.
The imperative of safety workwear
Safety in the workplace is non-negotiable. It’s a fundamental human right for all, and a legal responsibility for employers. Awareness of and adherence to safety procedures is particularly crucial in industries with intrinsic risks, such as construction, manufacturing, and transport.
Regulatory bodies worldwide emphasise the importance of adequate protective gear in hazardous job functions. Ignoring the mandates of regulations such as Health and Safety at Work Act 1974 can lead to legal repercussions and financial liabilities. More so, it can tarnish a company's reputation, undoing years of goodwill and trust-building. Thus, safety workwear serves a dual purpose: protecting workforce wellbeing ensuring that businesses meet their duty of care, whilst shielding businesses from potential hazards and potential litigations.
Customisation and its multifaceted advantages
We’ve established that appropriate safety-wear to protect your workforce is of utmost importance for all employers, but the benefits of customisation may be less apparent. Nonetheless, there are surprising gains to be made from upgrading your standard safety-wear with company-specific embellishments and colours that make it a demonstrable worthwhile financial and aesthetic decision…
1. Branding as ambassadors:
Visibility: Every time an employee steps out in customised workwear, the brand narrative extends its reach. In an age of advertising noise, these organic brand touchpoints can be incredibly valuable in secure future business.
Trust building: A consistent brand image, especially in employee attire, can significantly boost trust. It signals professionalism, commitment, and attention to detail – qualities that clients and partners often seek.
Brand pride: For employees, branded workwear can boost morale. Representing the brand becomes not just a responsibility but a matter of pride. What’s more, it instils confidence in your workforce that your company treats safety and protection of workers as paramount.
2. Unity and team morale:
Collective identity: Customised workwear fosters a unique collective identity. This uniformity can motivate employees, making them feel part of a bigger mission.
Increased collaboration: Uniformity can break down psychological barriers, promoting open communication and fostering a collaborative spirit.
Daily motivation: An official attire, especially one that resonates with the brand, serves as a daily reminder of one’s role and the company's mission. Wearing your brand can inspire workers to ‘be’ your, embodying and projecting the company’s values to clients and potential clients.
3. Elevated professionalism and perception:
Making impressions: When a business invests in customised workwear, it’s making a statement. Visitors, clients, and even competitors take notice. This level of transparency says, ‘we’re confident about the service we’re delivering.’
Consistency in branding: Ensuring a consistent brand image across all touchpoints, including employee attire, can significantly boost brand recall and loyalty. In other words – stay memorable!
Detail-oriented approach: Such investments reveal a lot about a company’s ethos. It suggests that if a brand focuses on such nuances, their main offerings must indeed be top-notch.
4. Ease in identification:
Efficient coordination: Large teams, especially in expansive workspaces, benefit immensely from customised workwear. It streamlines operations and reduces time spent in coordination.
Safety protocols: Quick employee identification can often be a safety requirement, ensuring immediate communication in crucial situations.
Customer interactions: In retail or service industries, customers can quickly identify and approach employees, enhancing overall customer experience.
Stand out safely with the right customised garments
Adopting customised safety workwear isn’t just about choosing colours or logos – it demands expertise. Not only must the customisation of your garments demonstrate high quality, with detailing and durability that will keep your brand looking sharp, but the protective aspects must also deliver high calibre protection for your workforce.
Ensuring the best level of protection for your workforce means choosing garments of high quality. Things to consider include:
Quality of materials: Garments need to deliver standout protection, comfort and durability.
Flexibility of fit: Workwear should support workers to do the work required of them, not restrict their abilities and compromise their movement.
Right safety features for purpose: Whether the work demands fire retardancy, high visibility, weather resistance… or all three – it’s vital to ensure that the garments you choose are more than able to deliver.
phs Besafe is a leading provider of safety workwear, and a trusted partner across many industries – including transport & automotive, engineering, chemical, mining, utilities, and construction. Our products reflect our expert understanding of the intricacies of merging safety with style ensuring that businesses don’t compromise on either front.
Our products are tailored to various industry needs and our end-to-end solutions – spanning design consultations, material selection, customisation, and post-purchase maintenance – ensure longevity and value for money. Partnering with phs Besafe is not just about buying workwear, it’s about investing in a long-term safety and branding solution. Contact phs Besafe today to discuss how we can support your business with our high-quality customised safety workwear supply and laundering services.